SimplyVAT.com
I have learnt so much working at this incredibly fast-paced financial services & SaaS start-up, where no two days are the same. My time is split between being a hands on member of my team and working with senior leadership on strategic initiatives. Working in a scaling but small team, I have learnt to focus my creative skills on the work that makes the biggest impact. Digging into the data to ensure we're always actively working towards our goals, rather than making assumptions about what we think will work, is a big part of my role. That being said, it's important to try new things and experiment. Data should facilitate insightful ideation, not become something to drown in!
Tribexa
Firstly, I'm so excited to be leading the role out of a new visual identity across SimplyVAT.com! To go hand-in-hand with the launch of our new platform, it was high time that we updated our branding to reflect our changing customer base and the evolution of the SaaS side of the business. I'm responsible for designing a new visual identity for the platform, building the marketing strategy, managing the transition communications for existing clients and updating SimplyVAT.coms brand inline with the new product and visual identity.
Quiz
To increase sales of a specific registration, my team launched a Meta campaign built around a lead magnet - a quiz. Through this, and the nurturing email funnel we built, we increased conversions on this product by 150% and it became one of our leading products.
150% conversion rate increase on a unpopular product
Tax21
In 2021, the EU rolled out new VAT schemes which completely turned the VAT system on it's head. Through a multi-channel campaign focused on educating clients and prospects, we turned this daunting change into opportunity. I led the project, created requirements for deliverables, and ensured we met all internal deadlines. I also created a lot of the content myself which included blogs, landing pages, FAQs, downloadable documents, webinars and much more. Through this campaign, we achieved a 50% increase in monthly sales for the four months of the transition period.
50% increase in sales through a difficult transition