This brief really came down to research and insight development. The final pitch became more of a report presenting the evidence to support why my concept, strategy and delivery would be successful. I used images from social media to create mock posts for the competition, wrote the copy and developed a strategic timeline. I reached out to possible partners like This Girl Can, receiving positive feedback and interest in pursuing the collaboration. 

 

I presented this project to several representatives of the client including Jennie Bianco, Head of Brand Marketing. We’d already spoken as I’d reached out to her earlier in the project to clarify whether it was appropriate to be contacting third parties at this early stage in the process. We discussed the pros and cons of doing so, and of including Kimberly’s name in these enquiries and came to an agreement, allowing me to reach out to prospective partners. After successfully winning the pitch, I was invited to Zakti's offices where I worked with them on further development of the campaign, with the end goal of rolling it out across the entire brand.