Slopecity

In a brief set by BEAR, a brand communications agency, I was tasked with turning a ‘minor’ sport into a ‘major player’. The deliverable was a strategic proposal on the development of the chosen sport outlining visual language, attitude and tone of voice, proposals for at least one activation or interactive experience and visuals of at least 3 marketing assets.

I used this opportunity to do a project on one of my passions, Skiing, and addressed the limitation of economic accessibility. To do this, I pitched a campaign centred around crowdfunding indoor ski parks in urban environments through a series of activations and collaborations.